Messaging and conversational commerce is rapidly becoming a key channel in converting visitors to customers and changing the way we interact with businesses or shop for products and services. Here are a few interesting articles worth reading if you are interested in the impact these two technologies have on your business.
The messaging app report
Business Insider: Messaging apps are now bigger than social networks
Read more (Paywalled)
Making Proactive Chat work
Forrester: 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer
Read more (Paywalled)
How Helpful Is Live Chat?
Emarketer.com: 63% were more likely to return to a website that offers live chat
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